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Stop Guessing What to Charge
and Start Pricing Your Design Projects for Profit 

 
 

The Profit Academy gives Interior Designers a practical system for calculating their fees, protecting their profit, and confidently getting paid for the full value of their work. 

 

JOIN THE PRIORITY WAITLIST 

Be the first to know when enrolment opens and receive exclusive pricing tips and launch bonuses.

Beautiful Projects Should Also Be Profitable Projects. 

 

If you are second-guessing your rates, removing hours from invoices, or finishing projects without knowing whether they were truly profitable, you are not alone.

Uncovering the problem... 

  • You are unsure whether your hourly rate covers
  • your actual business expenses.
  • You remove hours from invoices because you are worried about the client’s reaction.
  • You do not know how much to charge for procurement and project management.
  • You struggle to price kitchens, bathrooms and complex renovations.
  • You finish projects without knowing whether they were genuinely profitable.
  • You compare your pricing to other designers instead of relying on your own numbers.
  • You are busy, but the business is not paying you what it should.

 

The problem is not your talent.
You need a reliable pricing system.
This Profit Academy is built exclusively for interior designers, decorators, stagers, and design enthusiasts at any stage of their career.

Whether you’re new to the business or looking to refine your pricing strategies, Profit Academy provides:

  • Calculate a profitable hourly rate based on your own numbers.

  • Price design, procurement, and project management properly.

  • Present your fees with confidence and stop discounting your time.

 
Stop guessing, doubting, and worrying—and start building the profitable business you deserve.

 

 

Why learn from Laura?

 

Real-World Guidance from an Interior Designer Who Has Built the Business

 

I’m Laura Thornton, founder and Creative Director of Thornton Design. After nearly three decades in the interior design industry and more than ten years operating a seven-figure firm, I created Profit Academy to share the pricing systems and practical lessons that helped me build a profitable, sustainable design business.

 
Nearly 30 years of experience • Seven-figure design firm • Host of The Business of Beautiful Spaces Podcast for Interior Designers
 

 

 

I completed the Profit Academy course with Laura, and it has been a game-changer for me! I've increased my rates and profit margin on sales and seen a significant revenue increase.
 
- Kelly Griffin, MDS Interior Design

Ready to Feel More Confident About Your Pricing?

 
Join the priority waitlist and be the first to know when Profit Academy reopens.
JOIN THE LIST